As the new year is underway, there’s reason to be bullish (or, at least, not bearish) about what 2024 may have in store. Holiday retail sales increased 3.1% despite lingering inflation, thanks to robust job growth and strong wage gains, which came as a big relief for retailers. Price-conscious consumers are still spending, suggesting the economy is strong. “What we’re seeing this holiday season is very consistent with how we’re thinking about the economy, which is that it...
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Great news: I have created another special training video for retailers for the holiday season. In this video, I share three easy steps to help you promote free shipping to help increase your holiday sales.
My training covers:
Add free shipping to your account settings.
Add a banner promoting free shipping, sales and/or events.
Add a slide promoting free shipping, sales and/or events.
Offering free shipping will help you increase your sales opportunities because customers will look...
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Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.
That is the question my family posed to me last night during our more-frequent FaceTime conversations.
With the passing Labor Day weekend, students entering their in-person or online school year, and the ending of a strange summer season during a global pandemic, people are looking forward to a time that can bring spirit and happiness to the darkness: the holidays.
But how holly and jolly will this holiday season be in terms of shopping? After all, the holidays are notorious ...
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November 2, 2019
November 2, 2019
Amazon is Winning Because of: Bots
Amazon most likely has lower prices than most stores--including yours, shares Retail Dive.
Excerpt: "With the holiday sales season underway, Amazon is pricing 20% below other online retailers on average in key product categories, according to a study by Profitero."
You may ask, how is Amazon wining this online price war? I'll share my answer: Bots. Amazon has unleashed an army of bots to crawl and scrub all of your data and websites, and report it back to Amazon ...
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October 22, 2019
October 22, 2019
How can you prepare for Black Friday / Cyber Monday? Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals. "Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts. You can do ...
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October 4, 2019
October 4, 2019
Store revenue is expected to increase 4% this holiday season, shares todayβs WSJ. This prediction includes online sales, which are may be responsible for more than half of this gain.
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November 19, 2018
November 19, 2018
+ Online holiday sales are projected to grow 15% this season. + Macyβs reports shoppers buy 25% more when picking items up in-store. + Stores are increasingly offering in-store pickup for online purchases. More stores are offeirng checkout via mobile handheld scanners. + Target and Amazon are offering free shipping on many items. Walmart is offering free expediated shipping on orders over $35. Aka: order a new set of dinner plates and fast shipping is free. Thatβs a compelling offer to counter ...
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What percentage of sales is your 4th quarter? Wired says that it makes up +30% of Amazon's revenue. I'd have thought the amount may be higher, but it goes to show that yearlong Amazon is fulfilling substational orders. The goal is to fulfill orders January thru August so that come holiday season, you have a large customer base to sell to.
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December 25, 2016
December 25, 2016
How were your holiday sales? Amazon and Walmart continue to battle each other for the growing online retail pie. As an example, more retailers are offering free same-day delivery.
We had a retailer express that it wants to make more profit online. Honestly, Walmart is losing millions online just to stay in the game. To the retailers that make even just a $1 profit online, be happy that you're not losing millions. Current web outlays are foundations and loses should be expected for some time to ...
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December 12, 2010
December 12, 2010
Similarities between online vs. physical store layouts?
I often try to make navigating an online store compelling. I wonder how many parallels there are between what to 'show up front' in an online store vs. a physical one. Should inexpensive items be put on a home page and in the online checkout area?
How Stores Lead You to Spend Displays, Music, Layout Make $98 Pillows, $8 Bracelets Look Like Must-Haves By CHRISTINA BINKLEY
Santa Monica, Calif.
At the Kitson store here, the $98 Jonathan Adler zodiac...
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December 28, 2009
December 28, 2009
Wall St. Journal: As Stores Sputter, Sales Sizzle Online
As Stores Sputter, Sales Sizzle Online Dec. 15 Sets Record for Web-Site Revenue; Sears, Macy's,Other Big Retailers Lure Internet Shoppers By GEOFFREY A. FOWLER
A holiday season of Web price wars and aggressive online promotions by store-based retailers is leaving e-commerce a larger force in American retail.
While sales conducted at brick-and mortar stores are about flat this season compared with 2008, online retailing grew 4% from the ...
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